Metal Elements From the Period Table Facts

Metal Elements From the Period Table Facts The vast majority of the components in the occasional table are metals. You use metals each day, however what amount do you really think about them? Here is a rundown of realities and random data about metals. Realities About Metals The word metal gets from the Greek word metallon, which intends to mine, exhume or remove from the ground.75% of the considerable number of components on the occasional table are metals. The metals are partitioned into independent gatherings, for example, essential metals, progress metals, soluble base metals, antacid earth metals, uncommon earth, lanthanides, and actinides.At room temperature, the entirety of the metals are solids aside from mercury, which is a liquid.The most normal metal found in the Earths outside layer is aluminum.Even however aluminum is plenteous in the hull, the most bounteous component in the whole Earth is iron, which makes up an enormous piece of the Earths core.Up until Medieval Times, there were just 7 known metals, which were known as the Metals of Antiquity. The Metals of Antiquity and their estimated disclosure dates are:Gold (6000 BC)Copper (9000 BC)Silver (4000 BC)Lead (6400 BC)Tin (3000 BC)Iron (1500 BC)Mercury (1500 BC)Most metals are gleaming and have a trademark metallic luster.Most metals are acceptable conveyors of warmth and power. Numerous metals are overwhelming or thick, albeit a few metals, for example, lithium, are sufficiently light to skim on water!Most metals are hard.Most metals are flexible or might be beaten into a slight sheet.Many metals are malleable or equipped for being bring into a wire.Many metals are resonant or make a chimes of radioactive metals that gleam incorporate plutonium (red from heat), radon (yellow to orange to red), and actinium (blue).Noble metals, for example, silver, gold, and platinum, oppose oxidation and consumption in damp air. Valuable metals have huge financial significance. A large portion of the valuable metals likewise are respectable metals, since its significant for a money to oppose mileage. Instances of valuable metals incorporate gold and silver.Tungsten is the metal with the most noteworthy liquefying point. Just carbon, a nonmetal, has a higher liquefying purpose of all the elements.Steel is a composite produced using iron with other metals.Bronze is an amalgam typically produced using copper and tin.Brass is a combination normally produced using copper and zinc.

Making Uniforms Mandatory for High Schools Essay -- School Uniforms Dr

Making Uniforms Mandatory for High Schools School regalia in secondary schools are getting progressively well known across Canada. Truth be told, most educational committees are sure towards making garbs required. Outfits at secondary schools ought to be required. Can garbs truly have any kind of effect in a student’s scholastic execution? Obviously, they can. Above all else, regalia make a climate of fairness at school. At the point when worn by all understudies, garbs decrease the hole between the rich and poor people and subsequently, advance correspondence. Also, without garbs, the wealthier understudies will in general look down and disregard the less fortunate understudies as it allows them to display their riches. For example, different understudies mock at an understudy who doesn't stay aware of the most popular trend, since he/she can't bear the cost of it. Be that as it may, presentation of garbs disposes of this issue since all the understudies wear a similar garments to class and nobody has motivation to ridicule at the less fortunate understudies. Thus, balance and opportunity are set up in the schools. Decrease in monetary contrasts, because of wearing garbs, makes a domain of uniformity at secondary schools. Notwithstanding advancing equity, outfits likewise decline the savagery levels at secondary schools and improve discipline. School outfits assume a significant job in diminishing possibly hazardous squabbles among understudies. Numerous clueless and powerless understudies unconsciously wear group shaded or pack subsidiary garments to class. Mama...

New Student Photo Series 2011 Post #17 COLUMBIA UNIVERSITY - SIPA Admissions Blog

New Student Photo Series 2011 â€" Post #17 COLUMBIA UNIVERSITY - SIPA Admissions Blog There is still plenty of time for incoming students to submit photos for posting on the blog.   See this entry for details. My name is Mariana Costa and I am an incoming MDP student from Peru. I wanted to share some pictures I have taken from children in Latin America and the Caribbean. I think their expressions tell much about them. This picture was taken in Chichicastenango, Guatemala. We were doing a training on civil registration to local community leaders, and this little girl and boy were playing around. This is in Lake Titicaca, the highest navigable lake in the world (3,811 above sea level), shared between Peru and Bolivia. A local girl from Amantani Island is wearing a typical hat that symbolizes she is already over 7 years of age. This last picture was taken in Port-au-Prince, Haiti. I took it during a registration campaign we were doing in one of the shelters established in the city after the January 2010 earthquake. Ziqi Wang from China is an incoming MPA student. These first two photos were taken in Hong Kong. In the the first photo, the fortune-telling people are talking with their guests. The statues in the second photo are the typical costumes in the Peking opera. I took this photo together with my friends. This is a photo taken in the Victoria Harbor in Hong Kong. I like the color of the sea at dusk. The buildings along the seaside give me a peaceful feeling, totaling different from the noisy atmosphere in Hong Kong.

Essay on A Corporate Code of Ethics is Not Enough

After news of the scandal of Enron, one of the hottest items on e-Bay was a 64-page copy of Enron’s corporate code of ethics. One seller/former employee proclaimed it had â€Å"never been opened.† In the forward Kenneth L. Lay, CEO of Enron stated, â€Å"We want to be proud of Enron and to know that it enjoys a reputation for fairness and honesty and that it is respected (Enron 2).† For a company with such an extensive code of ethics and a CEO who seemed to want the company to be respected for that, there are still so many unanswered questions of what exactly went wrong. I believe that simply having a solid and thorough code of ethics alone does not prevent a company from acting unethically when given the right opportunity. Investors and†¦show more content†¦It can include the rules for governing the company in cases of employees being caught lying, cheating, or stealing. In creating a code of ethics, several questions should be asked. What is the purpose of the new code? What are the needs and values of the organization it is being created for? Who should be involved in creating this code? How is the code intended to be implemented? How and when will the code be reviewed and revised? The process of created a solid code of ethics matters just as much as the final product. The company’s code of ethics must also make sense to its employees. The code must be written in a practical and understandable manner. It should provide clear action statements that indicate what should and should not be done. The code should be clearly integrated with the company’s mission and vision. It should be apparent to the employees how following the code of ethics will aid in accomplishing the company’s vision and the employees must see a tie that following the code aids in their personal success within the company (Hawkins 1). Management Involvement Having a company code of ethics alone simply is not enough. As the latest news has show, Enron had a very extensive code of ethics that went ignored. A tone must be set by senior management on a daily basis. If an employee sees a member of management padding an expense report, then they feelShow MoreRelatedEthical Ethics Of An Ethical Corporation Is Not An Oxymoron1645 Words   |  7 Pagestowards ethics in today’s workplace is an important issue; recent headlines show consequences of unethical behavior on both companies and employees. Contained within the basic code of ethics in the workplace are words like, trustworthiness, respect, responsibility, fairness, (Chatov, 1980). Consider questions like, is it ethical to take office supplies from work for home use, or is it ethical to use company time for personal business? What is ethical behavior? The meaning of a code ethics in theRead MoreThe Integration Of Law And Ethics945 Words   |  4 PagesAs the subject title indicates, Substantive ethics is about the integration of law and ethics in corporate ethics programs. The author of this article gives numerous examples of why integration of law and ethics is needed. There are numerous areas of concern, such as dishonest corporate dealings, global human rights, tort lawsuits, and questionable executive salaries (Blodgett, 2012). There is a view that laws are rules meant to be followed and not necessarily understood for its ethical value. ThisRead Morecorporate governance1590 Words   |  7 PagesSummary: Corporate governance is an essential part of modern company operations and management , it relates to business ethics, code of conduct and system to manage a company. However, there are many corporate scandals due to the failure of corporate governance. This report analyzes the corporate governance from multiple aspects. It is through the understanding the relationship between corporate governance and business ethics, evaluating the ASX principles as a guidelines to corporate governanceRead MoreThe Sarbanes Oxley Act ( Sox )1202 Words   |  5 Pagesof the opportunities for cultivating organizational ethics by clearly outlining the code of ethics. This included the raise of truthful and strong ethical behavior. SOX moreover, demands that corporate organizations to release codes applicable to the senior financial officer. Indorsing whistle blowing in the event of ethical misconduct is encouraged (Kessel, 2011). SOX was signed by President George Bush on July 30, 2002. Important corporate catastrophes had activated intense publicity and mediaRead MoreBusiness Ethics And Social Responsibility879 Words   |  4 PagesBusiness Ethics and Social Responsibility During this short summer class, I have understood more than I ever could have done before. Not only because the study of ethics is crucial, but also because being socially responsible is part of being ethical. Among the most important assignments required from this course are: Journals, discussion boards, social project, and the lectures. However, the first group collaboration was our own code of ethics; from there, students were required to follow it asRead MoreThe Role Of External Auditing On Promoting Good Corporate Governance Essay1646 Words   |  7 PagesThe purpose of this paper is to highlight the role of external auditing in promoting good corporate governance. The role of auditors has been emphasized after the pass of the Sarbanes-Oxley Act as a response to the accounting scandal of Enron. Even though auditors are hired and paid by the company, their role is not to represent or act in favor of the company, but to watch and investigate the company’s financials to pro tect the public from any material misstatements that can affect their decisionsRead MoreTime Frame And This Will Test The Hypotheses Across Time1239 Words   |  5 Pages 2005: 105): 1. The company clearly communicates its goals and strategies to me? 2. My responsibilities are clear. 3. I feel motivated to see the company succeed. 4. I received enough employee training to feel connected to the company’s mission. 5. Do you feel that employees are recognized as individuals? Dress codes are conceptualized as a factor that creates a safe, and fair environment for employees to do their jobs. To measure this independent variable, a composite measure will be used toRead MoreAn Analysis of the Invesco Corporate Ethics Statement and Corporate Social Responsibility Statement1149 Words   |  5 PagesAnalysis Of The Invesco Corporate Ethics Statement And Corporate Social Responsibility Statement Introduction Invesco (NYSE: IVZ) is one of the worlds leading global investment companies with a diversified portfolio of institutional, retail and high net-work clients that form the foundation of their business model. As of the close of their latest fiscal financial reporting period of March 31, 2013, Invesco has $729.3B in assets under management (AUM), earning an adjusted operating income ofRead MoreManaging Human Resources1816 Words   |  7 Pagesproducts will be discovered. Social responsibility in my Decision-making Process The company needs to demonstrate a good corporate citizenship in the production of good and service. Part of the company social responsibility is to enhance the health and safety of its customers. By producing high quality goods that are free of defects, the company is demonstrating its social corporate responsibility. With regard to my decision, the company needs to protect health and safety of its customers especiallyRead MoreCorporate Ethics Essay1520 Words   |  7 Pages The board of directors is also highly influential to a corporation and should therefore also be held accountable for supporting a corporation’s ethical code of conduct. The board of directors is responsible for looking out for the best interests of shareholders (Cross Miller, 2012). The board of directors was designed to monitor executives, however in practice this is not always the case (Cross Miller). Obviously this is monitoring is a necessary duty. A proposed change to ensure that the

A Feminist Reading Of Marry Shelleys Frankenstein - Free Essay Example

Sample details Pages: 4 Words: 1216 Downloads: 9 Date added: 2019/04/12 Category Literature Essay Level High school Tags: Frankenstein Essay Did you like this example? A Feminist Reading Of Marry Shelleys Frankenstein Feminism is a movements aimed to equal rights between men and women so in Shelleys time it was just started and through Frankensteins novel she pointed out one of the most powerful work of feminism in London 1818. Shelley was 18 years old when she wrote this story. When she was in Switzerland with her lover Percy Shelley who later became her husband, they stayed at their friend Lord Byrons castle. Don’t waste time! Our writers will create an original "A Feminist Reading Of Marry Shelleys Frankenstein" essay for you Create order They decided to compete for writing the best horror story. That night Shelley dreamed of a scientist who created a scary creature, then her dream developed to a novel that she wrote (Zeitoun). She was from a noble rich educated family and they were interested in arts. Her mother, Mary Wollstonecraft, was a writer and advocate for womens rights and her father, William Godwin, was a political philosopher and a science fiction writer, while her husband Percy Beach Shelley, was a famous poet who had his own way of thinking which conflicted with his community and was calling for freedom and liberalism rather than religion. She managed to publish the novel in her fathers publishing house, and her name mentioned in the second edition with her husband helped. Shelleys Frankenstein reflected different problems that were prominent in the lives of female at that time via her subordinate female characters. Elizabeth, Safie and the nearly created female monster. The most important female character in this story is Elizabeth although she is hardly mentioned until after the interdiction of Victor Frankenstein her fianc, Shelley showed how women were not important at that time unless they had a man. An example of this, the way Victor treated Elizabeth, he never discussed with her his work or his fear from the monster that he created. He was only expecting for her loyalty and obedience. Even when Victor decided to marry, he discussed his marriage with his father and his friend Henry to locate the place and the day of the marriage. It is strange because, it is known from antiquity that these concerns are womens interests, not mens, but Shelley preferred to show that men dominated women even in their most basic rights and interests. Victor said: Elizabeth loved the wonderful sights of nature in the mountains and lakes of Switzerland while I was more interested in investigating why things in nature happened (Shelley 17). Here Victor was outspoken about his opinion on Elizabeths interests, which is nothing important in life. Shelley reflects how men in her society looked at women as their mentality lacked invention or even education. She was docile and good tempered, yet gay and playful as a summers insect and I loved to tend on her, as I should on a favourite animal (Shelley 20). Victor again looked at Elizabeth as a small butterfly or a pet. Another opinion Shelley pointed out, which is men look at women as a beautiful animal or insect that they enjoy looking at, and they only expect obedience from women and t hey have no missions in life other than fulfilling their desires. In addition, when the Monster tries to take revenge from Victor he decides to kill Elizabeth. Here, Elizabeth is a metaphor of something that belongs to Victor. Because when someone tries to take revenge from someone else the first thing he will do is to take or destroy something he owns. So Shelley refers to Elizabeth as an object belongs to Victor. Indeed, the beast is able to kill Elizabeth on her wedding day wearing her white dress, Shelley reflected her negative idea about marriage in her society. Because she didnt believe in marriage, she thought a person should be with whoever he chooses without restrictions. Second, Safie is another subordinate female character. She runs away from her father in Turkey alone to live with her fianc? © Felix in Germany. Safie and Felix showed a deep and powerful relationship by defying the rules of their societies. Her relationship with her fianc? © is strong and perfect. Shelley presents herself in Safie in the way that rebelled against her family, Shelley ran away with Percy Beach Shelley without getting married and she believed in her lovers belief in freedom and there is no such thing as restrictions such as marriage if two people love each other she even knew that Percy had another wife. But after their long struggle with their family and society they decided to marry. She mentions Safie in only two pages to show that it is a fictional character who seeks her personal desire something that no one dares in her society to do such a thing, it is also a message to women who want to seek their dreams and live only for their personal desires. Felix spent the weeks following Safies arrival teaching her to speak and read their language (Shelley 85). Safie does not give up on her family but she abandons her identity, language and her culture for Felix who does not even speak her language. In this novel, Shelley points out that women in her society could be this stupid and blind to forget who they are when they loved men. Finally, the monster asks Victor to create a female monster to live in peace far away from humans. In the beginning, Victor accepts to create her, but he starts to think of consequences and feel suspicious. Still, my work was proceeding well. Why, then, did such a sickening sense of foreboding ill my heart? This feeling that something evil was about to happen (Shelly 111). Victor thinks that the monster hates himself already and starts to become independent, let alone a female ugly angry monster, she will make a fuss. That cannot be controlled by his male creature (Mellor 360). Victor is afraid that the female creature might become a thinker, she may refuse to live with the male monster and they will hate each other. She will have an entity and a sense of self and needs as any normal person. Hes afraid that she might have her own way of thinking. Female autonomy, in Victors eyes, becomes a terrible threat (Williams). Victor was not only afraid of an angry female monster but is also afraid she may not submit to the male monster whom Victor created hem himself and this may shake his manhood and change his principles on women who should not exceed the limits of obedience. Victor is also afraid that the female monster may start to think of having babies, little thinkers demons such as their mother. Shelley through Victor showed how men thought of women at that time. Men through Victor, supposed that women followed men when their named were mentioned, and if women become superior over men it would be a great disaster because it was against women nature to be superior. To conclude, Mary Shelley was one of the most important women who talked about the womens movement in the nineteenth century. Her aims were to spread awareness among women through her creative writings, the most important work she wrote was Frankenstein. Despite her young age, Shelley managed to reflect mens perspective of women successfully that time via her works. Also, she reflected her personal life through her characters and showed how she suffered that time because she was a woman.

Japan’s Occupation An American Operation Free Essays

The occupation of Japan was, from start to finish, an American operation. General Douglans MacArthur, sole supreme commander of the Allied Power was in charge. The Americans had insufficient men to make a military government of Japan possible; so they decided to act through the existing Japanese gobernment. We will write a custom essay sample on Japan’s Occupation: An American Operation or any similar topic only for you Order Now General MacArthur became, except in name, dictator of Japan. He imposed his will on Japan. Demilitarization was speedily carried out, demobilization of the former imperial forces was completed by early 1946. Japan was extensively fire bomded during the second world war. The stench of sewer gas, rotting garbage, and the acrid smell of ashes and scorched debris pervaded the air. The Japanese people had to live in the damp, and cold of the concrete buildings, because they were the only ones left. Little remained of the vulnerable wooden frame, tile roof dwelling lived in by most Japanese. When the first signs of winter set in, the occupation forces immediately took over all the steam-heated buildings. The Japanese were out in the cold in the first post war winter fuel was very hard to find, a family was considered lucky if they had a small barely glowing charcoal brazier to huddle round. That next summer in random spots new ho uses were built, each house was standardized at 216 square feet, and required 2400 board feet of material in order to be built. A master plan for a modernistic city had been drafted, but it was cast aside because of the lack of time before the next winter. The thousands of people who lived in railroad stations and public parks needed housing. All the Japanese heard was democracy from the Americans. All they cared about was food. General MacArthur asked the government to send food, when they refus ed he sent another telegram that said, Send me food, or send me bullets. † American troops were forbidden to eat local food, as to keep from cutting from cutting into the sparse No food was was brought in expressly for the Japanese durning the first six months after the American presence there. Herbert Hoover, serving as chairman of a special presidential advisory committee, recommended minimum imports to Japan of 870,000 tons of food to be distributed in different urban areas. Fish, the source of so much of the protein in the Japanese diet, were no longer available in adequate quantities because the fishing fleet, particularly the arge vessels, had been badly decimated by the war and because the U. S. S. R. closed off the fishing grounds in the north. The most important aspect of the democratization policy was the adoption of a new constitution and its supporting legislation. When the Japanese government proved too confused or too reluctant to come up with a constitutional reform that satisfied MacArthur, he had his own staff draft a new constitution in February 1946. This, with only minor changes, was then adopted by the Japanese government in the form of an imperial amendment to the 1889 constitution and went into effect n May 3, 1947. The new Constitution was a perfection of the British parliamentary form of government that the Japanese had been moving toward in the 1920s. Supreme political power was assigned to the Diet. Cabinets were made responsible to the Diet by having the prime minister elected by the lower house. The House of Peers was replaced by an elected House of Councillors. The judicial system was made as independent of executive interference as possible, and a newly created supreme court was given the power to review the constitutionality of laws. Local governments were given greatly increased powers. The Emperor was reduced to being a symbol of the unity of the nation. Japanese began to see him in person. He went to hospitals, schools, mines, industrial plants; he broke ground for public buildings and snipped tape at the opening of gates and highways. He was steered here and there, shown things, and kept muttering, â€Å"Ah so, ah so. † People started to call him â€Å"Ah-so-san. Suddenly the puyblic began to take this shy, ill-at-ease man to their hearts. They saw in him something of their own conqured selves, force to do what was alien to them. In 1948, in a newspaper poll, Emperior Hirohito was voted the Civil liberties were emphasized, women were given full equality with men. Article 13 and 19 in the new Constitution, prohibits discrimination in political, economic, and social relations because of race, creed, sex, social status, or family origen. This is one of the most explicitly progressive statements on human rights anywhere in law. Gerneral Douglas MacArthur emerged as a radical feminist because he was â€Å"convinced that the place of women in Japan must be brought to a level consistent with that of women in the western democracies. † So the Japanese women got their equal rights amendment long before a oncerted effort was made to obtain one in America. Compulsory education was extened to nine years, efforts were made to make education more a traning in thinking than in rote memory, and the school system above the six elementary grades was revised to conform to the American pattern. This last mechanical change produced great confusion and dissatisfaction but became so entrenched that it could not be revised even after the Americans departed. Japan’s agriculture was the quickest of national activities to recover because of land reform. The Australians came up with the best plan. It was basis was this: There were to be no absentee landlards. A person who actually worked the land could own up to 7. 5 arcers. Anyone living in a village near by could keep 2. 5 acres. Larger plots of land, exceeding these limits, were bought up by the government and sold on easy terms to former tenants. Within two years 2 million tenants became landowners. The American occupation immediately gained not only a large constituency, for the new owners had a vested interest in preserving the change, but also a psychological momentum for other changes they wanted to initiate. The American labor policy in Japan had a double goal: to encourage the growth of democratic unions while keeping them free of communists. Union organization was used as a balance to the power of management. To the surprise of the American authorties, this movement took a decidedly more radical turn. In the desperate economic conditions of early postwar Japan, there was little room for successful bargaining over wages, and many labor unions instead made a bid to take over industry and operate it in their own behalf. Moreover large numbers of workers in Japan were government employees, such as ailroad workers and teachers, whose wages were set not by management but by the government. Direct political action therefore seemed more meani ngful to these people than wage bargaining. The Japanese unions called for a general strike on February 1, 1947. MacArthur warned the union leadership that he would not countenace a nationwide strike. The strike leaders yieled to MacArthur’s will. The reafter the political appeal of radical labor action appeared to wane. The Americans wanted to disband the great Zaibatsu trust as a means of reducing Japan’s war-making potential. There were about 15 Zaibatsu families such as – Mitsui, Mitsubishi, Yasuda, and Sumitomo. The Zaibatsu controled the industry of Japan. MacArthur’s liaison men pressured the Diet into passing the Deconcentration Law in December 1947. In the eyes of most Japanese this law was designed to cripple Japanese business and industry forever. The first step in breaking up the Zaibatsu was to spread their ownership out among the people and to prevent the old owners from ever again exercising control. The stocks of all the key holding companies were to be sold to the public. Friends of the old Zaibatsu bought the stock. In the long run the Zaibatsu were not exactly destroyed, but a few were weakened and others underwent a considerable shuffle. The initial period of the occupation from 1945 to 1948 was marked by reform, the second phase was one of stabilization. Greater attention was given to improvement of the economy. Japan was a heavy expense to the United States. The ordered breakup of the Zaibatsu was slowed down. The union movement continued to grow, to the ult imate benefit of the worker. Unremitting pressure on employers brought swelling wages, which meant the steady expansion of Japan domestic onsumer market. This market was a major reason for Japan’s subsequent economic boom. Another boom to the economy was the Korean War which proved to be a blessing in disguise. Japan became the main staging area for military action in Korea and went on a war boom economy with out having to fight in or pay for a war. The treaty of peace with Japan was signed at San Francisco in September 1951 by Japan, the United States, and forty-seven other nations. The Soviet Union refused to sign it. The treaty went into effect in April 1952, officially terminating the United States ilitary occupation and restoring full independence. What is extraordinary in the Occupation and its aftermath was the insignificance of the unpleasant. For the Japanese, the nobility of American ideals and the essential benignity of the American presence assuaged much of the bitterness and anguish of defeat. For the Americans, the joys of promoting peace and democracy triumphed over the attendant fustrations and grievances. Consequently, the Occupation served to lay down a substantial capital of good will on which both America and Japan would draw in the years ahead. How to cite Japan’s Occupation: An American Operation, Essay examples

Auto-Boats for Ethics and Social Issues- myassignmenthelp.com

Question: Discuss about theAuto-Boats for Ethics and Social Issues. Answer: Auto-boats technology overview The start-up involves the development of automatic boats which use robotics. Sensors are fitted onto boats and are controlled by use of computer software that is capable of autonomous navigation. The start-up has been spurred with the presence of driverless vehicles. The company is currently in full autonomy and is expected to be mainstreamed in the shipping industry to fully eliminate the need for oversight crew. The present position requires oversight by the crew located at the docks. It makes the boats to be used exclusively for racing, safety and security missions and cargo over close distances(Vijay, 2013). Stakeholders Spill clean-up companies. Military The government Shareholders Employees The management Cargo companies Marine emergency control organizations. International maritime organizations. Intellectual property Patent of on the hull for a self-stabilizing boat will cover the mechanical integrity of the hull. The boats have longitudinal tunnels that are multi-stage to help in stabilizing the hull thereby reducing the risks of capsizing. Automatic boat drain is the other intellectual property patent the boat will automatically drain extra water from the boat. The firefighting boat which is jet-propelled has been developed to safeguard the interests of investors in the start-up and enhance their trust in the company. The further innovation has been developed to provide a robotic means of fighting fire incidents which can be tragic in the computer-controlled boats. The start-ups boats have canopy locks installed to keep the canopy secure whether or not in use. Boat washing method and apparatus has also been developed floating on water to clean the boats. It is made of up of brushes powered by electricity and attached on either side to clean up spores and algae attached to boats. Opportunities An opportunity is in the firefighting boats which are jet-propelled. Fire accidents of boats while in the sea have been prevalent and tragic causing people and organizations losses amounting to millions of dollars and even lives(Nonami, 2008). This area will offer a long-awaited solution to many. The boat washing apparatus patented above will be made open to boats of different types. Cleaning up of boats and ships will help to maintain operational conditions and the durability of vessels. Employment to the local community will be the primary social responsibility goal as s start-up. The company has estimated to employ several thousands of staff in various fields once full production commences. The fields that will create opportunities will range from management staff, programmers, marketers, production, engineers, security staff, programmers, and maintenance staff. Ocean clean-up is an area of concern toward every boat manufacturer. The vessels use water and it is consequently expected that the company will be conducting regular clean-up programs of close beaches and their docks. The company will also clean the waste products from the production plant to be a model of pollution control. Activities such as these will capture the interests of the public and other potential investors(Wolf, 2010). Risk Unscrewed boats and ships have more vulnerability to piracy and outright theft by remotely hacking the vessels' control system. some autonomous vessels like oil tankers will not win public trust and this means that the boats will be used to transport the cargo of low value and in racing which does not expose the ship to a lot of financial risks(Zhen, 2004). It is challenging to operate vessels over long distances. Most marine accidents occur because of groundings and collisions which are caused by human errors which are expected to decline in unmanned vessels. The few accidents that may occur will not have a crew to intervene. Accidents caused by fire, for example, will not have firefighters. Removal of the crew from a boat means that accidents, which may always occur, will be more severe. Technological barriers and maritime regulations do not allow unmanned vessels in international waters and this means that the which means that it will take some time before these challenges are resolved to allow the project to be fully operational(Cruz, 2008). Conclusion The application of technology in the boat industry has not been exploited and leaves a tremendous business opportunity in the changing world. Once implemented, the company will reduce the number of marine accidents by a wide margin of up to 70%(Huntsberger, 2011). The company has already started receiving pre-contract requests for supply of boats and patent production requests and design. By the year 2020, the international regulations about the crew that currently does not allow crewless vessels on international waters. The relevant negotiations are underway to allow completely autonomous boats and ships to sail which will be a development on the current limitation to semi-autonomous vessels. Summary The report outlines the role of ethics and social issues in the auto-boat start-up company driven by technology. It starts by highlighting the technology overview that has established this innovation. The brief highlight is followed by the identification of stakeholders who influence the start-up either directly or indirectly and then describes the patents accompanying the innovation as sole intellectual property. The opportunities and risks tied to the innovation are then given a detailed outline by the report. The conclusion gives a recap of the whole essay with an emphasis on the vessels regulation international waters. References Cruz, N., 2008. Fast-an autonomous sailing platform for oceanographic missions." OCEANS 2008. IEEE, 2008. New York, IEEE. Huntsberger, T., 2011. Stereo visionbased navigation for autonomous surface vessels. Journal of Field Robotics, 28(1), pp. 3-18. Nonami, K., 2008. Course keeping control of an autonomous boat using low-cost sensors. Journal of System Design and Dynamics, 2(1), pp. 389-400. Vijay, K., 2013. Dynamic simulation of autonomous boats for cooperative skimming and cleanup. Portland, Oregon. Wolf, M., 2010. 360?degree visual detection and target tracking on an autonomous surface vessel. Journal of Field Robotics, 27(6), pp. 819-833. Zhen, S., 2004. Diffusion boundary determination and zone control via mobile actuator- sensor networks(MAS-net): challenges and opportunities. SPIE, 5421(1), pp. 1-907.

How Does Magnetic Train Works

Introduction With the changes in information technology, a lot is expected from scientists and engineers on what they will do to facilitate change. There are many changes in terms of transport and communication, which remain to be vital in today’s society. Globalization has even increased the need to travel as well as uses the least possible time to ensure a person reaches their destination faster.Advertising We will write a custom essay sample on How Does Magnetic Train Works specifically for you for only $16.05 $11/page Learn More Airplanes have been considered to be the fastest means of transportation and most convenient for overseas travel. However, there are a number of challenges; cost and safety are among them. Even though most people who have to go abroad travel by plane, many admit that they use airplanes simply because they do not have a better alternative. There is however good news in the transportation industry following the invention of the magnetic trains. This technology uses the attraction and repelling nature of magnets to move a machine. The paper will be focusing on magnetic technology and its effective use to ease the move of transport across the globe. History Rail transport has undergone a lot of change over the years. The earliest trains used fossil fuels to aid their movement. Through such a technology, coal and such similar fuels would be used to generate the needed energy to make the train move. Even though the technology is still common especially where there is no inadequate technology, its use has diminished. Petrol or diesel has never been preferred to rail transport considering its cost and the fact that it is not easily accessible. The engines that are used to move trains are also heavy and this would require large tanks of fuel, which may never be adequate. Fuelling such trains would be quite a challenge taking into consideration the fact that most trains are preferred for long distance trav elling and transportation of cargo. People who travel far have considered rail transport to be the best option at a cheaper cost. The main challenge has however been the speed of the trains, which makes travellers spend quite some time on the rails. To solve the issue of speed, electric trains were invented and they work using electronic forces (Sadiku Akujuobi, 2006). The train still operates using the engine yet the engine is mainly used to control the speed and ensure that the vehicle stops whenever necessary. Electric wires are connected to the train and supply the energy needed to move the train. However, such a technology can only work when there is adequate supply of electricity. It means that those people living in remote areas cannot access such a vital service.Advertising Looking for essay on other technology? Let's see if we can help you! Get your first paper with 15% OFF Learn More In most developing nations of Asia, electric power is used alongside fossil fuel to move the train. This ensures that the trains keep on moving even when they have left areas that are connected to electricity. Magnetic train is the newest technology that has already been tested in Japan and Germany. This transport mode is as fast as any Boeing aeroplane. This is done by the use of a simple technology that will be cost effective and will save much on the environment once it has been implemented. The technical process of magnetic trains works through electronic process as highlighted below. Magnetic trains have been introduced to save on the issues of cost, time and maintenance. We realise that when it comes to transport, the biggest hurdle for aeroplanes and ordinary trains has been on managing the cost of maintenance as well as making it accessible to as many people as possible. The magnetic trains have been designed in a way that the train will generate its own power and use it as well as having features that will minimize on friction that causes tear and wear. Basic physics It is known that ‘like’ poles in magnetism repel while unlike poles attract. These poles are usually referred to as the north and the south poles (Sadiku Akujuobi, 2006). Since the invention of magnets, they have been used for various purposes. The technology is still being developed of which the latest is that of using magnetic force to make machines work. The technique is similar to that of arranging the magnets to either attract or repel to cause movement or to stop it. To facilitate such a process, basic requirements of magnetic pull such as iron rods and an electronic field are used and arranged to facilitate the movement. The gravitational force, which is also responsible for the force, is also used to set up the apparatus. It is known that magnetic force is attracted to like poles whiles it is being repelled from opposite poles (Shibata, Maki, Saito and Kobayashi 1993). Magnetic trains are hence designed to ensure that magnetic poles attract and repel when it is needed.Advertising We will write a custom essay sample on How Does Magnetic Train Works specifically for you for only $16.05 $11/page Learn More Superconducting magnets have become crucial in the entire procedure of magnetic trains as they conduct larger amounts of energy required to facilitate movement of the trains (Shibata, Maki, Saito and Kobayashi 1993, p.112). The sidewalls of the rails mount the levitate coils in the maglev rail system, which is used in magnetic trains. Adequate magnetic force has to be generated to facilitate this. The eddy or Foucault currents (currents produced by the change of magnetic filed in the conductor) required are generated by harmonics at the surface where the superconducting magnets have been positioned (Shibata et al 1993, p. 113). With the static magnetic field and the eddy currents being produced, this will yield a powerful force that will result in the evaporation of helium liquid. As the f orces interact, there is generation of amplitude and a continuous magnetic flux that will subsequently make the train move. Below is a diagram that clearly illustrates the process of a magnetically levitated train. Figure 1 Source: (Shibata et al 1993, p. 112) The above represented scheme clearly shows that the process is managed electronically with the thrust coil, levitation coil, the vessel coil and the superconductor coil. The fundamental flux produced by the ground coils and harmonic flux provides guidance and the levitation of the magnetic train (Shibata et al 1993, p. 115).Advertising Looking for essay on other technology? Let's see if we can help you! Get your first paper with 15% OFF Learn More Similarly, Fujiwara and Fujimoto (1993, pg 124) also came up with a working principle of a magnetic train that uses both the levitation and the guiding scheme (Fujiwara Fujimoto 1993, p.124). The figure below shows how the left and the right coils are connected to each other in a parallel way. Figure 2 Source: Fujiwara Fujimoto (1993, p.124) There is a great similarity in how the two technologies work apart from some slight modifications. For instance, the magnetic drag force is significantly reduced in the EDS maglev vehicle through adjustments. Here, the two rectangular unit coils make up for the levitation coil. The main purpose of the rectangular unit coils is to prevent the induction of electric current on the levitation coil. This, hence, implies that the levitation and guidance functions are performed by the left and right coils consistently (Fujiwara Fujimoto 1993, p.128). Due to high amount of heat that is usually produced during this process, the guide way is fitted wi th super coolers that regulate the amount of heat. This is an automated process that happens once the train senses a lot of heat production. This, therefore, ensures that the train is safe from overheating and eventually causing fires. The magnetic process is also designed in a way that the train may be slowed down or accelerated once the need arises. This is the main purpose of the engine like feature that is fitted in the train. The EDS system operates almost like a train as the maglev trains rolls on tires that are made of rubber (Shibata et al 1993, p. 117). The rolling will happen until the train gathers adequate momentum of speed of about 62 mph (100 kph). This EDS system was invented in Germany by the use of such technology. The wheels are of great advantage especially when power fails. The train can hence held itself on wheels minimizing on any form of accident. The indutracks are designed in two different forms to cater for high and low speed. Indutrack 1 has been designed to handle high speed while indutrack 2 has been designed to handle slower speed for slightly shorter distances. The track of the magnetic trains is composed of electrically short-circuits that have been insulated using wires. Conclusion After successful trials in Japan and Germany, the magnetic train will be the modern form of transport that will relive many travellers. It is a revolution that is still undergoing extensive research as well as improvements that will make it better. It has been considered that once the technology is fully exploited, it will be able to transport passengers across the world in just a few hours. The fastest maglev is faster that a normal Boeing aeroplane and cost effective. The main challenge is to construct the long guide ways fitted with the magnetic coils. Apart from the fact that they are economical on cost, they are also environmental friendly considering the fact that they are smoke free and do not produce much noise. The space used to construct su ch runways is not much and can either be done underground or elevated in the air. This implies that other activities can still be happening in those places where the guide ways have been constructed. References Fujiwara, S Fujimoto, T 1993, ‘Characteristics of Combined Levitation and Guidance EDS Maglev System’, Electrical Engineering in Japan, vol. 113. no. 3. Sadiku, M Akujuobi, C 2006, ‘Magnetic levitation’, IEEE Potentials. vol.25. no.2. Shibata, M., Maki, N., Saito, T Kobayashi, T 1993, ‘Levitation Coil length Optimization of a magnetically Levitation Train’, Electrical Engineering in Japan, vol. 113. no. 2. This essay on How Does Magnetic Train Works was written and submitted by user Fisher Hess to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

How to Make a Pitfall Trap to Catch Crawling Insects

How to Make a Pitfall Trap to Catch Crawling Insects A pitfall trap is an essential tool for catching and studying ground-dwelling insects, particularly springtails and ground beetles. Its easy. You can build and set up a simple pitfall trap in less than half an hour, about 15-20 minutes, using recycled materials. What You Need: coffee can with a plastic lidfour rocks or objects of equal sizea board or piece of slight large wider than the coffee cana trowel Heres How: Assemble your materials – a trowel, a clean coffee can with a plastic lid, four rocks or similar objects of equal size, and a board or piece of slate 4-6 inches wider than the coffee can.Dig a hole the size of the coffee can. The depth of the hole should be the height of the coffee can, and the can should fit snugly without gaps around the outside.Place the coffee can in the hole so the top is flush with the surface of the soil. If it doesn’t fit correctly, you will need to remove or add soil to the hole until it does.Put the four rocks or other objects on the soil surface an inch or two from the edge of the coffee can. The rocks should be spaced apart from each other to make â€Å"legs† for the board that will cover the pitfall trap.Put the board or piece of slate on top of the four rocks to protect the pitfall trap from rain and debris. It will also create a cool, shady area that will attract ground insects seeking moisture and shade. Tips: Close the coffee can with the plastic lid when you cannot attend to your pitfall trap, or if heavy rain is expected.Make sure to check the trap at least once every 24 hours, and remove any insects you have caught. Keep them for study or release them.If you want specimens for a collection and don’t need the insects to be alive, pour one inch of water in the pitfall trap and add 1-2 drops of dish soap.

Take home exam Essay Example | Topics and Well Written Essays - 2500 words

Take home exam - Essay Example The rules of the present international economic order have been primarily designed and enforced by the developed nations to serve their own selfish interest for this reason undermining the ability of these concepts of business to in spur development, as they so desire. In as long as the developed nations interfere and manipulate the international trade rules to safeguard their wealth, resources as well as other self-interests and gains, the other countries of the world will remain to languish in abject poverty regardless of the economic globalization. This in turn has led to the increased incidence of inequality among and within states involved. According to Stiglitz, developed countries continue to manipulate the international trade rules with the knowledge of the third-world countries that remain to be the greatest causalities of these amendments (63-64). The countries aim at protecting their factories and farmers from the more proficient producers in the developing countries. The international financial system that is led by the I.M.F has been known to reward the extravagant leaders and penalize the wretched debtors. Such moves are aimed to cover up for the many malicious practices on the international platform that leaves the rich states richer while the poor states more impoverished. As globalization continues to take center stage and implementation of free trade unions, the disparities and economic inequality continues to proceed further unchecked evoking the concept of negative externalities as construed by market analysts and researchers. Interest groups among the developed nations benefit from favorable treatment by their government but these favors do not apply for people from developing countries as they are victimized for becoming a ‘threat’. The same applies on the aspect of free trade that over time undermine

European Business Environment Essay Example | Topics and Well Written Essays - 750 words

European Business Environment - Essay Example The Eurozone Since inauguration, the European Union has undergone economic crises. Resolutions could be seen through changes and charters within authorities and structures of the institutions. Such resolutions would be undertaken through impeding of European Union economic integration. Economic integration encompasses key steps. The preferential economic territory would lower the customs tariffs in the midst of the member countries. A free trade zone would be created to eradicate the internal customs imposed on certain commodities among the state parties. The custom union ensured recognition of a common trade strategy, and similar tariffs applied for the third countries. The common market establishes common regulations on commodities and enhances the free movement of commodities, services, and workforce. The Economic Monetary Union (EMU) formed a common market via a universal currency unit. The union determined a common monetary policy, which depended upon coordination among the memb er states’ economic policies, deficit and public debt, and monetary policies (Arestis & Sawyer 2011, p. 28). The common currency unit and monetary policy establishment and the Eurozone would be independently governed by ECB (European Central Bank). There would be implementation of harmonization of fiscal and other policies of the economy to complete the economic integration. In other words, the European Zone has basic institutional features. 1. Commercial and economic integration and inflow of financial resources. This involves the integrated and freedom in the markets. 2. Common currency, the Euro. 3. The open financial, institutionally separated markets have differential regulations and taxation. 4. The non integrated markets: the labor market’s rules remained national despite the determination of European institutional architects. This was as a result of cultural and political factors and real constrains. For instance, there would be the rigidity of the many countri es housing market. The European Union role is to endow migration freedom and equivalent rights to migrants. 5. Common fiscal parameters, which was a Maastricht criteria. The heterogeneous structures in the institution are the vital reasons of crisis within the Eurozone. It would be right to justify that the citizens of the Eurozone have had a negative response to the Euro. After the approval, of the unit of the common currency, the prices of services and commodities skyrocketed and the Eurozone exhibited a weak performance. The Euro has caused considerably indefensible macroeconomic inequalities within the states, and the Eurozone lacks an organizational structure to undertake the crisis situation (Arestis & Sawyer 2011, p. 30). In the year 2008, the approval process of the treaty of Lisbon was still on till 2009 when it became effective. Immediately after the Lisbon treaty became enforced, a general notion got developed that it would provide the turning point for the European Union to overcome the crisis. The treaty would be expected to optimize working methods and modernize institutions to tackle challenges effectively and efficiently (Franz & Sinn 2010, p. 102). The global financial crisis began to influence the European Union states unenthusiastically. The total public debt of Greece was almost 125 percent of its national income. These macroeconomic indicators in Greece would be explained by the Maastricht criteri

Investigating Insomnia As A Form Of Sleep Disorder Psychology Essay

Investigating Insomnia As A Form Of Sleep Disorder Psychology Essay Sleep. Everyone spend a third of their lives doing that, but why? Logic says that the brain demands it. Everyone gives in to it, no matter how hard they try to resist. A lot of attempts have been made to understand sleep. But the problems of sleeping patterns are equally important too. Approximately a fifth of Americans complain about problems sleeping. The consequences of sleep disorders are dire. Twenty percent of all serious motor vehicles accidents are associated with driver sleepiness. Work productivity is reduced even more. These disorders might even damage relationships and hinder one from enjoying life to the fullest. In February 2009, a commuter jet on the way to Buffalo from Newark crashed, taking 50 lives with it. The National Transportation Safety Board concluded the cause of the crash is that the pilots performance was likely impaired due to fatigue. Harvards Charles Czeisler , who conducted a study on 2700 first-year medical residents, said that one in twenty first-year medical residents admits to making a fatigue-related mistake that resulted in death of a patient.Sleeping disorders is a serious problem that plagues the human race in many ways. They come in various forms, robbing the masses of a good-nights sleep. For example, night terrors a state of panic experienced while asleep- escalate during a childs preschool year. A person with night terror may suddenly sit up, looking terrified. They usually scream, sweat and might even swing their arms around at some imaginary attacker. Another example of sleeping disorder is sleep walking, which plagues about 20 percent of the population. Sleep walkers might seem harmless as they only walk around while they are asleep. But in some extreme cases, sleep walkers has been known to be extremely violent, even resulting in murder. Sleep apnea- the obstruction of a persons airway during sleep- is related to increased risk for stroke and heart attacks. It is also a big source of income for sleep center busine ss. Lastly, narcolepsy, a kind of sleep seizure, affects one in every two thousand person. Narcoleptics might fall asleep at any moment while engaging in daily activities such as driving and cooking. Imagine suddenly falling asleep while you are driving. These are only a few of the common sleeping disorders. Then, there is insomnia. Insomniacs are people who cant fall asleep, cant stay asleep, or get a good quality of sleep. Insomnia is related to a wide array of conditions. Some of them has restless legs syndrome (RLS) an intense discomfort in their limbs that prevents them from falling asleep. Narcoleptics have trouble with staying asleep and staying awake. Some women cant sleep well during their periods. Even exercising can induce insomnia. Some insomniacs cant sleep because they are worried about work, school or other things. In the recent economic crisis, one-third of Americans report that they have lost sleep. Excessive or lack of certain neurotransmitters is also known to cause insomnia. More than 30% of the population suffers from insomnia. It is a widespread sleeping disorder that is surprisingly underrated. Majority of medical school students has no more than four hours of training on sleeping disorders. The National Institutes of Health contributes roughly $230 million a year to sleep research around the same amount the famous manufacturers of sleeping pills Lunesta and Ambien spend in one season on television advertising in 2008. Maybe the reason for sleep deprivation is because that people have forgotten how to sleep. In ancient times, cavemen slept when its dark and woke up when the sun rises. They are biologically programmed to do so. During the day, they would forage and hunt. When the sunsets, darkness follows. The temperature would gradually decrease with the absence of the sun. Being warm-blooded mammals, they would seek out shelter to avoid the perils of the cold dark night. Besides that, they cant do much if they cant see well at night. So, they sleep. During winter months though, they may have broken up their sleep into chunks. People in developing countries still often sleep this way. Carol Worthman and Melissa Melby of Emory University published a comparative survey of how people sleep in different cultures. For example, they found that the boundaries of sleep and waking are very fluid among groups such as the !Kung and Efe. For the regular insomniacs of today though, it might just be that they ta ke sleep for granted. Normally, teenagers are biologically programmed to wake up late. But they are required to wake up early to attend school. Night-shift workers are fighting the circadian rhythm when they are sleeping in the morning. Many people might also party into the night, neglecting the ancient calling of slumber which enables their body to rest. In todays modern era, most people are neglecting the ancient rhythm of sleep. There are different ways to classify the types of insomnia. Insomniacs can be split into two different groups. There is the primary insomniac, which means a person whose insomnia is not directly related to any other health conditions. There is also secondary insomnia, which is caused by a specific medical condition. Besides that, insomnia can also be classified according to their severity. They are transient insomnia (which last for less than a week), acute insomnia (which last for less than a month and chronic insomnia (which last for more than a month). These are the common types of insomnia out there. Then, there is the special type of insomnias. Psychophysiological insomniacs are people who either cant sleep or cant stay asleep for no evident reason. These are the people that worry too much about sleep, which causes even more tension. When a normal person relaxes when its close to bedtime, psychophysiological insomniacs gradually become even more stressful. According to John Winkleman, medical director of the Brigham and Womens Hospitals Sleep Health Center in Brighton, Massachusetts, psychophysiological insomniacs makes up about 25 percent of people who goes to sleep clinics. Sleep deprivation causes them to be very exhausted during the day. They may try to stay awake by consuming caffeine, which will have adverse effects on their sleep quality at night. Normally, this type of insomnia can be treated with a two-way approach. Firstly, doctors might prescribe sleeping pills. Most of these pills enhance the activity of GABA (a neurotransmitter that regulates the overall excitabilit y of the nervous system). It might sound like a good way to deal with the problem, but these drugs can lead to psychological or physical addiction. Sleeping pills are not a natural way to sleep, says Charles Czeisler. These pills might even negatively affect ones sleep in the long run. The second way to treat psychophysiological insomniacs is by utilizing cognitive behavioral therapy (CBT). A psychologist applying CBT would first condition your way of thinking which is the cognitive part- and then he or she would condition your actions which is the behavioral part. This form of psychotherapy tries to improve the patients current state of mind, affecting the patient to think that his or her problem is solvable, and to exercise good sleeping behaviors. For example, go to bed only when you are sleepy, do not sleep in a brightly-lit room, dont try too hard to sleep. A study by the Beth Israel Deaconess Medical Centre (BIDMC) and Harvard Medical School has shown that CBT is more effect ive than sleeping pills in treating chronic on-set insomnia. So the good news is these insomniacs might just have to loosen up to get a good nights sleep. Moving on, there is a more extreme case of insomnia that can lead to death, the fatal familial insomnia (FFI). It is a rare genetic disease (known only in 40 families around the world), as its name suggest, that causes sleeplessness. Imagine that you are a patient with FFI. One day during your 50-year-old life, you suddenly cant sleep well through the night. Naps have become an impossible task. You desperately to shut your eyes and enter the sleeping state than your body yearned for so long. But inside your brain, the sun that keeps you awake will never set. When this disease strikes, it normally lasts about a year, and then, death. If you are really unlucky, you might slip into a coma, but you would still be fully awake and suffer the torture of sleeplessness until the day that your life fades away. Stanley Prusiner, a professor at the University of California, has found out that malformed protein called prions- can make the body consume itself. He concluded that these prions can c ause a rare type of degenerative brain disease. His brilliant experiment was the basis for researchers to study about FFI. Scientists have found out that prions attack the patients thalamus, which is a brain structure that is responsible for sleep. Before this, scientists do not even know that thalamus is related to sleep. Sadly, there is no way to stop this grim disease or even lighten its merciless symptoms. Like most things in life, it is still a mystery. In conclusion, the questions of sleep have intrigued scientists for a long time. The multitude of sleeping disorders out there that haunts the masses is worrying. No one can function well without a good nights sleep. That is why insomnia is a very terrible sleeping disorder to have. Causes of insomnia can range from petty little things like excessive worrying to malformed proteins that causes FFI. Insomniacs might even be the cause of the disorder themselves. Modern-style living has caused most people to neglect the circadian rhythm that evolution has bestowed upon them. Insomnias can be categorized into a few groups. For example, there is primary and secondary insomnia. Besides that, there are a few special types of insomnia out there. Psychophysiological insomniacs are people that worry too much about sleep to the point that they negatively affect their sleep. Bad as it seems, it is perfectly treatable. One could pop a sleeping pill, which would improve the activity of GABA. One co uld also try CBT, a form of psychotherapy that is better than sleeping pills. There are insomnias that tire you out, and then there are insomnias that can kill you. Fatal familial insomnia is a rare genetic disorder that affects only around 40 families world-wide. Firstly, one would lose the ability to nap, and then the ability to sleep well through the night disappears. Slowly but surely, one would completely lose the ability to sleep, and eventually, his or her life. Malformed proteins called prions are the main culprit of this disease. They attack the thalamus, the brain structure responsible for sleep. No one knows how to stop it or why it happens. It is still a big mystery. So, when you feel like your eyes cant stay open and your brain feel really drowsy, just fall asleep and appreciate that you are not troubled by any sleeping disorders. Men with chronic insomnia who also sleep less than six hours a night have a higher risk of early death than normal male sleepers who get more than six hours of shut-eye, a new study suggests. (Take National Geographic magazines sleep quiz.) Insomnia-difficulty falling or staying asleep-is the most common sleep disorder, affecting about 30 percent of people in the U.S., according to the American Academy of Sleep Medicine. Chronic insomniacs are those who have had the disorder consistently for at least a year. After decades of mixed findings, the new report shows that insomnia is a serious disease with significant physical consequences, including mortality, said study leader Alexandros N. Vgontzas, director of Penn State Universitys Sleep Research Treatment Center in Hershey, Pennsylvania. Though the researchers didnt specifically study people who reported lack of sleep due to their lifestyle, Vgontzas emphasized that losing sleep for whatever reason is bad for your health. For instance, he has published previous results showing that curtailing sleep in young adults by two hours a night for just one week is linked to inflammation that may cause cardiovascular problems. A new study suggest that males suffering from chronic insomnia who sleeps less than six hours a night has a higher risk of early death than normal males that sleep more than six hours a day. After decades of research, study leader Alexandros N. Vgontzas, director of Penn State Universitys Sleep Research Treatment Center in Hershey, Pennsylvania says that insomnia is a serious disease with significant physical consequences, including mortality. These studies forever changes how we view insomnia, said Vipin Garg, director of the Sleep Disorders Center at Trinitas Regional Medical Center in Elizabeth, New Jersey. Vgontzas study has shown that chronic male insomniacs are four times more likely to die early even after taking into account other factors such as smoking and sleep apnea. But it was not the case with the women. These findings may be alarming, but there were a few weaknesses in the insomnia studys design, said Garg, of the Sleep Disorders Center. For example, the number of sub jects in the study was small. No one dies directly from insomnia, instead the disease slowly corrode a persons health, exposing them to other diseases. Causes of insomnia and ways to treat it are still poorly understood. From now on, doctors have to change their attitude towards this sleeping disorder.

Perspective on Customer Service Today

Providing excellent, and memorable, client support is important for client retention. Without exceptional support, your clients will not return. Average or mediocre support won't keep your customers either, and bad customer service will simply drive them away. As a business owner or manager, you need to ensure that your business is focused on understanding â€Å"what is good customer service† and how to define customer service. With that understanding in place, you can work on building and maintaining great customer service, and high customer satisfaction levels. If a customer is satisfied that means that a product of service has met his expectations and that he was not dissatisfied by it. Customer satisfaction is doubtlessly very important, and it is the precondition for repeat purchases and it prevents the customer from telling others about his disappointing experiences. A loyal customer, however, is more than a customer who frequently purchases from a company. Any serious effort to manage customer perceptions starts with a good measurement system. Companies must be truly willing to look at the whole process of interaction through the customers eyes. An upset customer calls, using profane language on the phone. The man indicates your business can never do anything right, and it is difficult to maintain your temper and a positive attitude when an irate customer directs their anger and frustration at you. Most people take the experience personally and immediately become defensive, and often this only exasperates a difficult situation and makes it worse. CVS â€Å"Samaritan Vans† Did you know that CVS has been patrolling the streets and highways for the past 30 years, looking to help stranded motorists? The Consumerist has a story of a woman stranded on a busy highway with a flat tire, and a CVS Good Samaritan van rolled up five minutes later and helped change her tire, and the cost for the service was only her sending in a comment card to CVS. Make it easy and convenient for customers and employees to offer feedback. I think that the best management information comes from the point of experience, where your customers and employees do their thing. For me this is where your company lives yet it’s something too many managers never see or hear or feel, I think. Capture this priceless information by creating easy and quick ways for your staff and customers to give you feedback, and then acknowledge the feedback you receive, appreciate it and do something with it or they’ll stop sending it your way. Feedback is priceless!

Final Project Report

GUIDE CERTIFICATE This is to certify that ASHISH RANA from M. B. A. 4rd semester bearing university roll number -611012045 has completed his Final project Report under my guidance. Project Guide (MR. NAVEEN SIR) Signatur ABSTRACT â€Å"A study on the customer perception of mobile phone service providers with special reference to BSNL† is a project aimed at studying the competitive position of BSNL, the strength and weakness of BSNL’s competitors, accessing the present level of service provided by BSNL and identifying the areas which require attention by BSNL for improving its services.The type of research undertaken for the study was descriptive research and the sampling design used is stratified proportionate random sampling. The sample size was 100. The target respondents were the customers of AIRTEL, AIRCEL, BSNL, and RELIANCE in a proportionate number. The data was collected using a standardized questionnaire, through the interview mode. From the analysis it was fou nd that AIRTEL and AIRCEL are the main competitors for BSNL.AIRTEL’s promotional campaign has played a significant role in attracting customers and its huge amount of value added services and add-on card features has also added to its success. AIRCEL’s call tariff and its early entry into the market and its SMS facilities has made customers choose its service. It is also found that the good network coverage, call tariff and roaming facilities are the strengths of BSNL whereas SMS charges, poor customer care, lack of value added services, lack of effective promotional campaigns and high network congestion are some of BSNL’s weakness.It is found from the analysis that the awareness of the schemes that BSNL introduce is not known to the public. The study has also revealed that there are small proportions of BSNL customers who are not satisfied with the services that BSNL offers. ACKNOWLEDGEMENT I take this opportunity to express our acknowledgement a deep sense of gratitude for rendering valuable assistance and guidance to us by the following personalities for successful completion of our research project. I am highly indebted to Mr. Naveen Sir (Sr.Lecturer), department of management: Sri Sai University Palampur (H. P) for assigning us interesting task. I have fortunate enough to have him as a wonderful guide and for her personal encouragement, prompt assistance, constructive criticism, valuable interest, guidance and supervision in completing our project report successfully. . The experience was novel one and we would like to thank all the people who have lent their valuable time for the recording of the data and completion of the report. Without their consideration it would have been difficult to complete the study.Ashish Rana TABLE OF CONTENTS |Certificate i | |Acknowledgement iiii | |Table of contents iv | |Sr. No. |Name of Chapters |Page No. | | | | |1 |EXECUTIVE SUMMARY |05-06 | |2 |OBJECTIVES |07 | |3 |METHODOLOGY |08 | |4 |COMPANY PROFILE |09-18 | |5 |VISION AND MISION |19 | |6 |STRATICS |20-23 | |7 |SYNOPSIS |24-31 | |8 |COMPITITORS |32-37 | |9 |DATA ANAYSISES AND INTERPRETATION |38-48 | |10 |CONCLUSION & REFERENCE |49-53 | | | EXECUTIVE SUMMARY Spending a period of three weeks with the project â€Å"A STUDY ON THE CUSTOMER PERCEPTION OF MOBILE PHONE SERVICE PROVIDERS WITH SPECIAL REFERENCE TO BSNL† was really a very interesting time for me . The way I received the views of the people in different areas of PALAMPUR (H. P. division made me to realize that practical experience is much different from theoretical knowledge. I was in direct selling and, I realized that it is very difficult to understand the behavior of customers. I am saying this because even though I was associated with a brand, sometimes it was difficult to convince the custom BSNL has a Quality management system which is demonstrated through its ability to consistently provide product and services that meets customer and applicable reg ulatory requirements. It aims to enhance customer satisfaction through its effective services B. S. N. L was born free, a force unleashed into the market with a relentless and unwavering determination to succeed.A spirit charged with energy and creativity and a team driven â€Å"to seize the day† with an ambition to become the most globally admired telecom service. B. SNL after just few years has risen to the pinnacle of achievement. As India's leading telecommunications company serving over 33 million customers the brand has played the role as a major catalyst in India's reforms, contributing to its economic resurgence. Today it touch people’s lives with its Mobile services to connect India's leading 1000+ corporate , empower them through Broadband services and connect Indians living in USA with the call home service. The strong product line from BSNL in Corporate Connections, customer friendly service and national distribution strength.Have helped in making BSNL the most preferred brand of mobile service provider in corporate world The telecom sector is witnessing a tough competition, with every major players (Reliance, Hutch in corporate) having a range of products, with the entry of Vodafone, it will become more tough. Despite of various difficulties and limitations faced during my research report project I tried myself to gain as much experience of marketing because Marketing is a very crucial activity in every business organization. Every product produced within an industry has to be marketed other wise it will remain as unsold stock, which will be of no value. OBJECTIVES OF THE STUDY The objectives of this study/project as follows: ? To identify the features that encourages customers to avail services from mobile service providers. To evaluate various features provided by mobile service providers to identify their USP. ? To assess the present level of service provided by BSNL and compare the same with its competitors. ? To identify new are as which require attention by BSNL for attaining customer delight. ? To evaluate the strength and weakness of competitors of BSNL and to furnish recommendations for meeting the competition. LIMITATIONS ? The sample size of 100 respondents may not be representative of the entire population. ? The respondents consisted of various classes of people with varying levels of education, hence during the interview process the language and words that was used to ask the question was modifies suitably.This might have made the respondents interpret the question in a different fashion, Hence there is a possibility of bias. ? The linking or loyalty of the respondents to a particular service provider might have made them to respond in a biased manner. RESEARCH METHODOLOGY PRIMARY DATA: ? Data collected from sample of 250 people in Palampur involved in different professions by questionnaire method ? Data collected by visiting BSNL Retail. SECONDARY DATA: ? Data Collected from Internet. ? Informatio n received from various pamphlets, brochures and journals of BSNL. TYPE OF RESEARCH: Quantitative research Quantitative research is generally associated with the positivist/post positivist paradigm.It usually involves collecting and converting data into numerical form so that statistical calculations can be made and conclusions drawn. COMPANY PROFILE Bharat Sanchar Nigam Ltd. formed in October, 2000, is World's 7th largest Telecommunications Company providing comprehensive range of telecom services in India: Wire line, CDMA mobile, GSM Mobile, Internet, Broadband, Carrier service, MPLS-VPN, VSAT, VoIP services, IN Services etc. Within a span of five years it has become one of the largest public sector units in India. BSNL has more than 2. 5 million WLL subscribers and 2. 5 million Internet Customers who access Internet through various modes viz. Dial-up, Leased Line, DIAS, Account Less Internet(CLI).BSNL has been adjudged as the NUMBER ONE ISP in the country. BSNL has set up a world class multi-gigabit, multi-protocol convergent IP infrastructure that provides convergent services like voice, data and video through the same Backbone and Broadband Access Network. The company has vast experience in Planning, Installation, network integration and Maintenance of Switching & Transmission Networks and also has a world class ISO 9000 certified Telecom Training Institute. Bharat Sanchar Nigam Ltd. [BSNL] will recruit Management Trainees (External) through competitive examinations to be held on All India basis, on different dates to fill up position of Deputy Manager in Telecom.Operations, Marketing, Finance, HRM & IT. HISTORY The foundation of Telecom Network in India was laid by the British sometime in 19th century. The history of BSNL is linked with the beginning of Telecom in India. In 19th century and for almost entire 20th century, the Telecom in India was operated as a Government of India wing. Earlier it was part of erstwhile Post & Telegraph Department (P&T). I n 1975 the Department of Telecom (DoT) was separated from P&T. DoT was responsible for running of Telecom services in entire country until 1985 when Mahanagar Telephone Nigam Limited (MTNL) was carved out of DoT to run the telecom services of Delhi and Mumbai.It is a well known fact that BSNL was carved out of Department of Telecom to provide level playing field to private telecoms. Subsequently in 1990s the telecom sector was opened up by the Government for Private Investment, therefore it became necessary to separate the Government's policy wing from Operations wing. The Government of India corporatized the operations wing of DoT on October 01, 2000 and named it as Bharat Sanchar Nigam Limited (BSNL). BSNL operates as a public sector. BOARD OF DIRECTORS Corporate structure of BSNL Board consists of CMD & Five full time Directors Human Resource Development (HRD), Planning & New Services, Operations, Finance and Commercial & Marketing, who manages the entire gamut of BSNL operations .There are five other Directors in the full Board of BSNL CMD- Mr. Kuldeep Goyal [pic] Shri Kuldeep Goyal has joined as Director (Plg. ) on BSNL Board on 1st May, 2007. He is an Engineering graduate from IIT Roorkee. He joined the Indian Telecommunication Service in 1972. He is having vast experience in telecom field and had worked in all disciplines such as planning, installation, operation and maintenance of wire line and wireless services, data services, computerization of various activities in the telecom network and provision of value added services. He has served in various parts of the India viz. Gujarat, Madhya Pradesh, Delhi and Mumbai etc.He was also deputed to foreign project at Yemen through Telecommunication Consultants India Ltd. In his previous assignment as Chief General Manager, Maharashtra, from October, 2005 to April, 2007, he was overall in charge for monitoring of operations, planning and expansion of telecom network of the largest circle of BSNL and contributed to rapid growth of telecom network in Maharashtra and Goa states during this period. Prior to that, he was working as Executive Director, MTNL, Mumbai from December, 2004 to October, 2005. He was responsible for rapid growth of GSM Network of MTNL Mumbai more than doubling the connections during this short period, taking market share of MTNL Mumbai from 8. 93% in December, 2004 to 15. % in October, 2005, in just 10 months against stiff competition.. Broadband service was also started in January, 2005, building up a customer base of 40,000 by October, 2005 in just 9 month. He has delivered a number of talks on various topics relating to Telecom for GSM Association, Institute of Engineers, Institute of Electrical and Telecommunications Engineers, CII, DD and AIR. He published many articles in ‘Telecommunications' Journal on topics viz. ‘Telecommunication Industry at a glance', ‘Universal access -An international perspective' and ‘Trade in Telecommunications'.H e was also a Member of National Working Group of ITU- T Study Group 2 on operational aspect of service provision, networks and performance of telecom networks and participated in meeting of ITU-T Study Group 2 at Geneva. He was also a member of Telecommunication Committee of Indian Merchants Chambers, Mumbai. In his present assignment, Shri Goyal would be responsible for ensuring planning and execution of strategy for expansion of BSNL network to achieve the targets set by the Government for 2010. Director (Operations)- Shri J. R. Gupta [pic] Shri J. R. Gupta is an Electrical Engineer, graduated from Punjab Engineering College, Chandigarh in 1971 securing first rank in the Punjab University.He joined the Indian Telecom Service of the DOT through a country wide competitive examination in December 1972. During the last more than 33 years, he held various important & responsible positions in the DOT. He has worked for installation/commissioning of Telecom Transmission Projects, Plannin g, Network Operations and Maintenance, Human Resource Development, Regulatory Affairs, and Licensing and Standardization. Before joining the BSNL Board, as Senior Dy. Director General, he was heading the Telecom Engineering Center of DOT, which is a reputed institution that works on Telecom Standardization, Engineering, and evaluation of Telecom Projects, Services and Networks. Shri J. R.Gupta has joined the BSNL Board as Director (Operations) on 02-11-2005. His main thrust is on improving the Systems and Methods so as to achieve Optimal Performance of BSNL's extensive country-wide (except Delhi and Mumbai Metros) Infrastructure and Network. He is also responsible for short-term and long-term business interests of the Company, particularly; Customer Satisfaction by way of ensuring timely, satisfactory and quality services, coordination with field units, successful implementation of New Technologies and Services through proper monitoring, and providing world class integrated Telecom Services in the highly competitive environment. Director (Finance)- Shri S. D. Saxena [pic]Shri S. D.Saxena has taken over as Director (Finance) in BSNL on 03. 04. 2002. Shri Saxena holds an excellent academic record. He is M. Sc. (Physics) and MBA (Financial Management). Winner of many awards and medals, he was awarded Chancellor's Gold Medal for being the most outstanding student in the Agra University in the year 1967. Prior to joining the Government of India through the IAS, etc. examination of 1972 he was a lecturer in Physics at the University of Rajasthan at Jaipur and taught for six years. During this period he was associated with various organizations including Tata Institute of Fundamental Research (TIFR) and Atomic Energy. Among the notable assignments of Shri S. D.Saxena, special mention can be made of C-DOT where he was involved in setting up of C-DOT with Shri Sam Pitroda and Padmshri G. B. Meemamsi. He was also Director (F) in the E-10 B Project for induction of Elect ronic Switching System in Indian Telecom Network. He was IFA of Mahanagar Telephone Nigam Ltd. for 7 years and was actively involved in the GDR Issue, rated as one of the best GDRs brought out by an Indian Corporate including private companies. He was a member of Rakesh Mohan Infrastructure Committee which made significant recommendations for the growth and development of Indian infrastructure sector. Shri Saxena has been an acting Member of the Study Group III under the aegis of International Telecommunication Union.He was the Chairman of the Special Rapporteur Group of Study Group III for telecommunication statistics which made significant contributions for the presentation of telecom statistics on a Global scale Director (Planning & New Services)- Mr. A. K. Sinha [pic]Mr. A. K. Sinha joined the Indian Telecommunication Service of Govt of India in the year 1969. He is B. Sc (Engineering) from MIT Muzaffarpur. Prior to joining Indian Telecom Service he worked as a Lecturer at Bihar College of Engineering, Patna. Mr.. Sinha has wide experience in installation and commissioning of various switching systems in the network of Calcutta Telephones and Delhi Telephones.While working as Divisional Engineer (Installation), he was instrumental in commissioning first C-400 type Japanese Telephone Exchange in the network of Calcutta Telephones and thereafter in MTNL, Delhi Telephones. Mr. Goyal has got installed C-400 and many Analogue as well as Digital Telephone Exchanges. Mr. Sinha has worked as General Manager (Dev) in MTNL Corporate Office as well as MTNL Delhi Telephones. He has taken extensive training both within the country and abroad in various Telecom Switching Systems and many other important fields of Telecommunications. He has also worked for three years on deputation to the Telecom Department of Government of Nigeria as Principal Engineer Training. Mr.Goyal has worked as Chief General Manager of Andaman and Nicobar Island Telecom Circle and Jharkhand Telec om Circle. Mr. Sinha joined as CMD BSNL on 16. 09. 2004. Prior to joining as CMD, he was working as Sr. DDG (Switching) in BSNL Corporate Office Director (HRD) – Shri Niranjan Singh. [pic] Shri Niranjan Singh joined the Indian Telecommunication Service of Government of India in the year 1971. He is B. Sc. (Electrical Engineering) from Aligarh Muslim University with specialization in communications. Prior to joining Department of Telecommunications, he worked with U. P. State Electricity Board for two years. While serving, he did MBA degree in Financial Management.During more than 35 years of service in Department of Telecommunications and Mahanagar Telephone Nigam Limited in various capacities, he acquired wide experience for operations, maintenance and development of network, personnel, financial, commercial and marketing, project implementation, regulatory affairs, signing and implementation of various agreements with other parties. He was actively involved in legal affairs of MTNL in various fields, public relations and coordination with other utility agencies. Shri Singh was deputed to Kingdom of Saudi Arabia as Senior Engineer-cum-Quality Surveyor for Telecom Operations and maintenance projects of Eastern Province and also as Project Director of Saudi Telecom external plant expansion turnkey project in the capital city of Riyadh during 1985-90.Shri Singh has visited countries like USA, UK, Germany, Sweden Bahrain, Singapore, Malaysia and Hong Kong to get exposure of management of telecom systems at international level. Before joining as Director (HRD), Mr. Singh held the charge of Chief General Manager (South) and Principal Chief General Manager (Operations) in MTNL, Delhi. Shri Singh joined as Director (HRD) on 1st May 2005. He is responsible for formulating and implementing policies pertaining to Establishment, personnel, industrial relations, training, restructuring and other HR related affairs. Corporate Philosophy [pic] VISION ? To become the largest telecom Service Provider in Asia. MISION ? To provide world class State-of-art technology telecom services to its customers on demand at competitive prices. ? To provide world class elecom infrastructure in its area of operation and to contribute to the growth of the country's economy. STATISTICS The country's top telecom company, Bharat Sanchar Nigam Limited (BSNL) has been having a rough run for some time. For each step forward, it has been pushed back two steps. Just when it thought it had cleared the air on its scaleddown 23 million line GSM tender, Bharti Airtel delivered it a fresh blow. In August this year, the private operator unceremoniously unseated BSNL from its leadership position as the largest integrated telecom operator in the country (in subscriber terms), pushing ahead with 78. 7 million subscribers against BSNL's 77. 2 million. That must hurt.For the one-time monopoly service provider, and the largest telecom company in terms of both subscriber numbers (mob ile, fixed and internet and broadband) and revenues, the upstaging by Airtel has somewhat bruised its image. Though it is still the largest operator in revenue terms, its slow growth is worrying – a point also noted by communications and IT minister A. Raja recently. This is not to say that BSNL is not a canny operator. But as a state-run entity, it finds its hands tied when it comes to taking decisions. Its operations are subjected to bureaucratic delays, interference and controversy. Every issue needs to pass through multiple levels before it is cleared. This is time-consuming and certainly not the best way to deal with competition. The government's latest intention of merging loss-making equipment maker ITI with BSNL is a case in point.Analysts say this is not a â€Å"smart move at all†. On the one hand, the government has expressly asked the Department of Telecommunications (DoT) to work out a strategy to restore BSNL's market position, and on the other, it is sugg esting a merger with a loss-making entity, which will only impact BSNL's financial health further. As it is, the company's financials have been slipping over the years. Though on a strong wicket compared to other operators, in financial year 2007-08, BSNL's revenue (provisional) dropped to Rs 370 billion from Rs 397. 15 billion in the previous year. Its profit after tax (PAT) too slipped, from Rs 78. 06 billion to Rs 45 billion during the same period.Therefore, in the event of a merger, ITI's accumulated losses of Rs 25 billion would only put an additional burden on BSNL's financials. â€Å"This would be the last straw on the camel's back,† points out Sridhar Pai, CEO of consulting firm Tonse Telecom. â€Å"This should not be allowed at any cost. The world is now in a different mode and operators have a full-time job in building their brand and managing subscriber expectations. Why burden them with an ailing equipment vendor that has been surviving on subsidies and handouts from the centre? † BSNL couldn't agree more. It has reportedly informed Raja that a merger with ITI does not bring any synergies to the table. BSNL is a service provider and ITI is a manufacturing company. And no service provider is manufacturing its own equipment because it wants to source the best equipment at the best prices by exploring various options. Tying up with only one equipment manufacturer or manufacturing only one particular equipment may not be commercially producing the best out of BSNL,† says Kuldeep Goyal, CMD, BSNL. Goyal, who took over the helm in 2007, finds his hands very full. BSNL's previously dominant position in all areas of operation, except rural telephony, internet and broadband, is being threatened by unrelenting competition. It is certainly more vulnerable than it was even two years ago.In 2002, when BSNL launched mobile services, it took the market by storm, giving the older, private operators a run for their money. It matched their servic e offerings and competitive tariffs and soon became a contender for the top slot. By early 2006, it had 20 million customers and 25 per cent market share. Then the slide began. The company was faced with a huge capacity crunch with the last major network expansion having been undertaken in 2005. By late 2006, subscriber additions had hit an all-time low. Subsequent expansion plans were either stalled or delayed. Its mobile business, operating on a highly overburdened network, ran to the ground.Today, BSNL, with 38. 49 million mobile subscribers, trails way behind private telecom majors such as Bharti Airtel (75 million subscribers as of August 2008), Reliance Communications (RCOM) (54. 29 million) and Vodafone Essar (52. 76 million). In the wireline segment too, BSNL has been losing subscribers – though that is true of all landline operators. However, BSNL being the largest operator with over 80 per cent market share is probably the most impacted. What's worse is that this sl ide is expected to continue. Meanwhile, the company has been hit by the phasing out of access deficit charges, a revenue share it received from other operators.The regulator is also talking about a downward revision in termination charges, which will bring down BSNL' revenues further as most calls terminate on its network [pic] BRAND NAMES OF BSNL SERVICES ? Following are the approved brand names of †¢ CORPORATE SIGNATURE : †¢ POSTPAID CELLULAR SERVICE: [pic] †¢ PRE-PAID CELLULAR SERVICE: [pic] SYNOPSIS. This article deals with the miracle shared vision can do to the organization. Vision concept and philosophy at an individual as well as organization level has been discussed. It also covers importance and driving force of vision in Marketing strategies, Selling, Business Development, Market share etc.Various marketing trends have been mentioned. It is an effort to share vision with one and all. 1. Introduction. Our visions begin with our desires. – Audre Lorde We all have some visions of ourselves and our future, and that vision creates consequences. More than any other factor, vision affects the choices we make and the way we spend our time. Visions drive consequences. Principles drive results. Key is to base vision on principles. – Stephen R Covey. It is true for individuals as well as organizations. The strongest form of vision / motivation is to base vision on â€Å"What Legacy we want to leave. † And to achieve it we must take a principled centered path.History is full of examples that many organizations have vanished grown and vanished overnight as their path to achieve vision was not based on principled way Vision of the organization can only be translated into reality, if it is shared by one and all. The best way to implement is to involve them in formulation. But even if it is conceived by higher management then it has to be explained to each and every individual of the organization, otherwise it may remain as a sho wpiece. 2. Marketing Objective. The ultimate objective of any marketing activity is to satisfy the customers and today even a step ahead i. e. ‘delighting’ the customers, for which customers are offered something beyond their expectations from the service or the product. The objective being to acquire and retain the customers, who should continually feel that they are getting more value of the money, they are departing with.Marketing is the establishment, development, maintenance and optimization of long-term mutually valuable relationships between consumers and organization. Successful Marketing focuses on understanding the needs and desires of the customers and is achieved by placing these needs at the heart of business by integrating them with the organization strategy, people, technology and business processes. At its most basic, Marketing involves customers, organizations and relationships and the combination creates the need for the management. In simple words it implies a buyer, a seller, bonded by the mutual need, satisfying offer and a medium/process to exchange the offer. 3. Marketing Process.We often talk of marketing & Sales and often use it interchangeably without understanding the difference in it. Marketing is everything we do to get and leverage a client relationship. Marketing process is broad and includes all of the following: – †¢ Discovering what product, service or idea customers want. †¢ Producing a product with the appropriate features and Quality. †¢ Pricing the product correctly. †¢ Promoting the product; spreading the word about why customers should buy it. 4. Contrasting the Sales Concept with the Marketing Concept:- The concepts surrounding both selling and marketing also differ. There is a need for both selling and marketing approaches in different situations.One approach is not always right and the other always wrong – it depends upon the particular situation. In a marketing approach, more listening to and eventual accommodation of the target market occurs. Two-way communication (sometimes between a salesperson and a customer) is emphasized in marketing so learning can take place and product offerings can be improved. The 7Ps for service marketing (Product, price, place, promotion, physical evidence, people & process) are the means to attain, nurture, & retain the customers and not the end. 5. Mission & Vision. Here is a test to find whether Your mission on earth is finished: If you are alive, it isn’t. Richard Bach.Most of the big companies have a Vision & Mission statement so as to guide their all energy, efforts to realize it. BSNL also has a vision ‘To become the largest Telecom Service provider in South East Asia’. Firstly we need to understand the parameter for being the largest. Is it revenue, ARPU, profit, subscribers, Network (no of exchanges, BTS etc)? From monopoly to multi operator scenario, BSNL’s market share is bound to reduce. But how much down we will let it? There are lot of similarities between British Telecom & us. One must keep watch on market share in monthly growth and take timely action. To improve our share, we need to acquire more than 50% of new acquisitions while maintaining earlier. This is Q. ite challenging in this dynamic environment. Today landline base is reducing across globe, but why? Europe defines an operator with 25% or more market share as Significant market Power (SMP), while they intend to increase it largest operator and we must strive not only to maintain but enhance it. We need to act fast. Timely action is an essence What should be our marketing Vision, will it help us in inspiring to achieve higher. Can it be something such as â€Å"To retain the highest market share, build highest brand equity and maximizing the profits? † 6. Brand Equity. We may think what is Brand equity? In simple words it is how far people are willing to pay if we increase our prices i. e . remium for our services. We may feel happy to say there is lot of black marketing of our SIM cards. Is it a healthy sign? We reduce prices when competitors launch new schemes. Does it imply poor brand equity? Brand Equity can be built with good equity of Quality of services at the affordable price. Continuous innovation in product and delivery of services with the appropriate pricing is the key strategy for developing the trust in customer so that he keeps his loyalty with BSNL. We have to be first mover in our efforts for product and price differentiation. Presently the market is in growth phase and price could be a differentiating factor, but how long?Is any scope left for further cuts? Ultimately it is the Quality, customer care, and timely availability apart from price, which will matter. What is USP (Unique Selling Proposition) for BSNL? A Government company which delivers. A government company which gives service better than private could be a deadly combination, which no co mpetitor can copy. 7. Social Responsibility. B. S. N. L. the most trusted telecom brand in year 2003 & 2004. We have been given Golden Peacock award for Best Corporate Social responsibility. How can we leverage these distinctions? These achievements need to be highlighted through public relation exercise like press meet.This will help us in building our marketing image. In sales and distribution front though we have over one-lakh retailers, 1000 franchisees, 3300 CSCs, 36000 exchanges why are we not visible like others? Why can’t we utilize all possible space? Can’t we leverage our franchisee and STD-PCO strengths? Can we make these outlets as our core strength? Why our recharge coupons, India Telephone Cards are in shortage when there is no capacity constraint? Does it imply that our planning for printing, inventory management, logistics, and supply chain and of course franchisee management is inefficient? Do we have targets for these just like DELs & Cell One?Why can ’t we leverage this huge network for better customer care and improve collection efficiency? We must realize that with waiver of security deposits, no OYT schemes, no advance rentals, adjustment of landline security for Cell One, we don’t get fixed deposits to meet our funds requirements. Everything has to be met from Operating revenues. We need to improve collections, realize bills early, not on the last day of payment and reduce bad debts. We need to provide 24X7 culture in our organization, though we have been providing operation and maintenance on 24X7 basis in the past and we will continue to provide in future too, but what about provisioning customer care and marketing on 24X7 basis? 8.Business Development. Business development units have been given the task to develop and nurture long-term relations with corporate houses. Many MoUs have been signed. Bulk bills are being issued. One-point payments are being realized for multiple service locations. Key Account Man ager concept has been introduced. All this requires change of mindset in addition to the skills of marketing & sales. Do we have skilled manpower? Is our organization setup apt for better results? The staff expense to revenue ratio could be a good indicator. No doubt our revenues are up. Profit has increased. But consider the marketing budget we have in comparison to others.Even with this little budget many circles are unable to utilize it. We need to probe ourselves. Corporate office has permitted delegation of up to 70% of Circle budget to SSAs. Does it mean that our budget planning is wrong? How should we allocate marketing budget and which parameter to weigh? †¢ Per DEL/Mobile †¢ Acquisition cost †¢ Life time value †¢ Competitor spend †¢ Growth targets 9. Life Time Value You can’t give people pride, but you can provide the kind of understanding that makes people look to their inner strength and find their own sense of pride. – Charleszetta Waddles. It is high time we learn fast, groom ourselves, improve our mindset and act fast.Business perspective is equally important as excellence in Telecom operations, maintenance, and installations & planning. Our core competence should be telecom business acumen and not just traditional expertise developed over the 10. Summary Vision is set in the Boardroom but realized in the battlefield. Each and every customers has to continuously lead this battle to be victorious. The corporate office is always willing to provide all resources. Together we can realize our vision. CAPITAL OUTLET OF BSNL Cumulative Capital Outlay BSNL had Gross fixed assets of over Rs 1,11,692 crores (US $ 25. 12 Billion) as on 31-03-2006. [pic] CAPITAL INVESTMENT Annual Capital Investment in the network has increased from Rs. 85 crores (US$ 0. 18 billion) in 1986-87 to over Rs. 6838 crores ( US $ 1. 53 billion) in 2005-06. This investment has been financed mainly by the internal accruals. [pic] COMPETITORS [pi c] Type Public, Listed on BSE Founded 1985 HeadQ. uarters [pic] New Delhi, India Key people [pic] Sunil Mittal Industry Telecom Products Mobile and Fixed-Line Telecommunication operator Revenue [pic]USD 3. 66 billion Website http://www. Bharti. com Bharti Airtel, formerly known as Bharti Tele-Ventures Limited (BTVL) is among India's largest mobile phone and Fixed Network operators.With more than 40 million subscriptions as of May 2007, the company is one of the world's fastest growing telecom companies. It offers its mobile services under the Airtel brand and is headed by Sunil Mittal, India's sixth richest men with a total worth of US$6. 9 billion. The company is the only operator to provide mobile services in all the 23 circles in India. The company also provides telephone services and Internet access over DSL in 14 circles. The company complements its mobile, broadband & telephone services with national and international long distance services. The company also has a submarine ca ble landing station at Chennai, which connects the submarine cable connecting Chennai and Singapore.The company provides reliable end-to-end data and enterprise services to the corporate customers by leveraging its nationwide fiber optic backbone, last mile connectivity in fixed-line and mobile circles, VSATs, ISP and international bandwidth access through the gateways and landing station. [pic] Airtel is a brand of telecommunication services in India operated by Bharti Airtel. Airtel is the largest cellular service provider in India in terms of number of subscribers. Bharti Airtel owns the Airtel brand and provides the following services under the brand name Airtel: Mobile Services (using GSM Technology), Broadband & Telephone Services (Fixed line and Internet Connectivity), Long DistanceServices and Enterprise Services (Telecommunications Consulting for corporate). Leading international telecommunication companies such as Vodafone and SingTel hold partial stakes in Bharti Airtel. TATA TELESERVICES Tata Teleservices Limited (TTSL) is part of the Tata Group of Companies, an Indian Conglomerate. The company forms part of the Tata Group's presence in the Telecommunication Industry in India, along with Tata Teleservices (Maharashtra) Limited (TTML) and VSNL. IDEA CELLULAR Idea cellular is a wireless telephony company operating in various states in India. It initially started in 1995 as a join venture between the Tatas, Aditya Birla Group and AT by merging Tate Cellular and Birla AT Communications.Commons: Image: Idea Cellular logogriph created by User: Karan deshmukh9005. Initially having a very limited footprint in the GSM arena, the acquisition of Escorted in 2004 gave Idea a truly pan-India presence covering Maharashtra (excluding Mumbai), GAO, Gujarat, Andhra Pradesh, Madhya Pradesh, Chattisgarh, Uttar Pradesh (East and West), Haryana, Kerala, Rajasthan and Delhi (inclusive of NCR). MARKETING OF MOBILE PHONES The communication has become so important in the w orld of today that it provides a ground for success almost in all fields of human interactions, communications is the sum things that one person does when he wants to create understanding in the mind of other. It is a bridge of the meaning.It involves a systematic and continuous process of telling, listening and understanding. Recent developments in the field of communication have revolutionized the style of human being in the society. The telephones and mobile phones have become the necessities of daily life. The two instruments play an important role in the business profession and in jobs as well. Through India is a developing country but it has successfully converted its capacity to realities in the field of human interactions/ communication. Some specific group (businessman, professionals, customers) enjoy the facilities of mobile phones and instrument is becoming more popular with the passage of time.Bharat Sanchar Nigam Limited and some other private companies like Airtel and Reliance are working in the field of providing the facilities to the common people. The instruments manufactured by the national and foreign companies are in the market. The urban population is their target customers in the unaware of the benefits of the mobile phones in day to day life, therefore some specific methods of marketing are required to make the mobile phones an article of daily use in the rural areas. AVILABILITY OF MOBILE HANDSETS IN PALAMPUR Two basic things required for the use of mobile & landline phones by the people of a particular area are:- 1. Availability of mobile & landline phones sets 2.Availability of land line connections as well as WLL signals in the areas. As it has already been discussed that there are 78 Gram Panchayat and one municipality in Pratapgarh Sub-Division. In this area main two companies are providing land line connection and WLL signal to the people and these are:- 1) Bharat Sanchar Nigam Limited (B. S. N. L. ) The B. S. N. L. has providing sim cards of mobile telephony to 120,000 customers as on 31 March 2009 under prepaid and postpaid facility. 32400 customers has been provided prepaid connections facility and 87,600 customers has preferred for postpaid services. At the time Following schemes of recharging are implemented by B. S. N. L. †¢ Rs. 331 (Talk value Rs. 75) (Period 30 days +15 days) †¢ Rs. 551 (Talk value Rs. 361) (Period 45 days +15 days) †¢ Rs. 1102 (Talk value Rs. 822) (Period 120 days +15 days) †¢ Rs. 2204 (Talk value Rs. 2000) (Period 180 days + 15 days) †¢ Rs. 3306 (Talk value Rs. 3000) (Period 365 days +15 days) (2)Airtel:- The Airtel has provided connections to 30,000 customers. Out of these customers 28050 has been provided prepaid sim cards and 1950 customers has Been provided post paid sim cards . Under prepaid sim cards Schemes are implemented by the companies are as follows:- †¢ Rs. 110 (Talk value Rs. 49. 32) (Period 10 days) †¢ Rs. 330 (Talk value Rs. 175) ( Period 30 days) Rs. 660 (Talk value Rs. 473) (Period 45 days) †¢ Rs. 1100 (Talk value Rs. 873) (Period 69 days) †¢ Rs. 3000 (Talk value Rs. 2869) (Period 365 days) DATA ANALYSIS & ITERPRETATION Ques. – Do you posses any Mobile phone? Y N ITERPRETATION:- 54% SAYS YES 46% SAYS NO Ques. – Which operator service do you have? B. S. N. L. AIRTEL RELIAN OTHERS ITERPRETATION:- 39% B. S. N. L. 31% AIRTEL 22% RELIANCE 8% OTHERS Ques. – Are you satisfied with your service? Yes No Can't S ITERPRETATION:- 66% YES 26% NO 8% CAN’T SAY Ques. – How you came to know about your services? TV RADIO NEWSPAP FRIENDS OTHERS ITERPRETATION:- 23% TV 33% RADIO 14% NEWSPAPERS 19% FRIENDS 1% OTHERS Ques. – Are you using prepaid or postpaid connection? PREPAI POSTPA ITERPRETATION:- 73% PREPAID 27% POSTPAID Ques. –Which mode of recharge you will prefer? EASY RECHAR RECHARGE CA ITERPRETATION:- 68% EASY RECHARGE 22% RECHARGE CARD Ques. – Do you think that private co. can offer you better services as compared to BSNL? Y N ITERPRETATION:- 48% SAYS YES 52% SAYS NO Ques. – Are you aware about the different scheme provided by your operator? Y N ITERPRETATION:- 73% SAYS YES 27% SAYS NO FINDINGS The major findings of the study are summarized as follow:- While surveying I got that 54% people have mobile phones and 46% haven’t.Out of total person availing the facility of mobile phones users 39% B. S. N. L. , 31% AIRTEL, 22% RELIANCE, & 8% are OTHERS have opted connections. In 100 people 66% were satisfied, 26% weren’t & 8% says they can’t say because they haven’t any idea about there service provider companies competitors. On analysis it was found that 23% by TV, 33% Radio, 14% Newspaper, 19% Friends, & 11% customers got information about On analysis it was found that 73% customers have got postpaid connections and 27% customers have opted prepaid connections. 52% customers say that B. S. N. L. can offe r better services than private companies because B. S. N. L. has Govt control. In Pratapgarh (U. P. ) sub-division B. S. N. L. as provided connection to 5000 customers and Airtel has provided connection to 3950 customers. In the area the sim cards of B. S. N. L. and Airtel are recharged at 10 places and 6 places respectively. The services were provided by B. S. N. L. and Airtel in 2003 in this sub-division and after that a considerable increase in the number of customers has been witnessed in the both the companies. A considerable section of the customers (48%) uses the mobile phones because of the reason that by using it , they can have regular contact with their family members . However 30% of the customers said that it helps them in their business/ employment activities. emaining 22% are using for some other reasons. The users were asked to tell â€Å"how the mobile phones can be made popular in the area. The 44% said that signal should be made available in all villages, 48% sai d that B. S. N. L and Airtel should introduced some new schemes of prepaid sim card and 8% of the users were of the view that latest models of different companies should be introduced in the market . On the same question the non-users view point was as follow:- 20% said that some cheap models(product) should be introduced, 66% said that some new schemes on less rate be introduced by B. S. N. L. and Airtel and 14% said that existing schemes should be popularized in the area.The 16% of the sub dealer of the view point that cheapest models should be introduced in the rural market. 28% were of the view point that people should be made aware about the benefits of mobile phones. 32% of the sub-dealers said that some more schemes should be introduced by B. S. N. L. and Airtel and 8% were of the view that latest models should be introduce. SUGGESTION & RECOMMENDATIONS Some efforts should be made at local level to make the mobile phones popular in the area. As the financial range of the rura l population is limited therefore the cheap models should be displayed at market places. The availability of recharging facility is not regular in the area.Some steps should be taken in this direction. Dealer should try to improve their after sale service Some more and cheaper schemes should be started by B. S. N. L. B. S. N. L should try to expand its signal facility as it is not available in many villages of the area Displaying of mobile phones in maximum possible market places is the important factor in this direction CONCLUSION The present study has attempted to candidly review, examine and explore in depth various aspects of customer’s behavior for prepaid & postpaid connection of B. S. N. L. During the course of study, a large number of observations have come to light.The present chapter is aimed at presenting the major findings which emanate from the study and offering some useful suggestions, which have been incorporate in two sections vis, its section first contains major conclusion and finding and section second deals with some useful suggestion QUESTIONNAIRE Ques. 1 – Do you posses any Mobile phone? Ans. a. Yes b. No Ques. 2 – Which operator service do you have? Ans – †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. Ques. 3 – Are you satisfied with your service? Ans. – a. Yes b. no Ques. 4 – How you came to know about your services? Ans. -a. TV b. Radio c.Newspaper d. Friends e. other Ques. 5 – Are you using prepaid or postpaid connection? Ans- †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. Ques 6. –Which mode of recharge you will prefer? Ans- a. Easy recharge b. Recharge coupon Ques 7 – Which services of your operator you like the best? Ans- †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ Ques. 8 – Do you think that private co. can offer you better services as compared to BSN L? Ans- a. Yes b. no Ques. 9 – Are you aware about the different scheme provided by your operator? Ans- a. Yes b. no Ques. 0 – What type of problem you are facing with your operator? Ans – †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ Ques. 11 – Any suggestion you want to give your operator? Ans – †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. BIBLIOGRAPHY 1. www. trai. gov. in 2. Supplement to â€Å"The Indian Telecom Services Performance Indicator Report for the Quarter Ending September 2005† (31st January 2006) 3. C. R. Kothari (2004), â€Å"Research Methodology Methods & Techniques†, Second Edition pp 62-64 4. Richard I. Levin and David S. Rubin (2004), â€Å"Statistics for Management†, Seventh Edition pp 568-581 5. Douglas A. Lind, William G. Marchal and Samuel A. Wathen, (McGraw Hill Irwin, 2005), â€Å"Statistical Techniques in Business & Econ omics†, Twelfth Edition pp 556, 564-565 6. Donald R.Cooper and Pamela S. Schinder, (Tata McGraw Hill, 2003),†Business Research Methods†, Eighth Edition pp 596-600 REFERENCES 1. David A. Aker, V Kumar and George S. Day (2002),† Marketing research†, John Wiley & sons , Seventh Edition 2. Kotler Philip(2002), â€Å"Principles of Marketing†, Sultan Chand & company limited, New Delhi Websites: 1. www. coai. com 2. www. dot. gov. in 3. http://www. indiainfoline. com/sect/Telecom_05012006. pdf 4. http://www. trai. gov. in/PressReleases_content. asp? id=118 5. www. tutor2u. net/business/strategy/competitoranalysis. html 6. www. bsnl. in 7. www. google. com 8. www. yahoo. com [pic] ———————– [pic] [pic]